In recent years, the issue of media multitasking has sparked a broad discussion about the potential impact on children and youth and has raised concerns among non-profits about how best to engage young people with social marketing campaigns.

To help advance understanding about the issues that surround media multitasking, the Kaiser Family Foundation hosted a forum, The Teen Media Juggling Act: The Implications of Media Multitasking Among American Youth.

Forum participants included executives from MTV and eMarketer, a leading market research firm, along with one of the nation’s top cognitive neuroscientists, and experts on media use among young people.

 Report: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

 Key Findings: Media Multitasking Among American Youth: Prevalence, Predictors and Pairings

The forum was held on Tuesday, December 12, in Washington, D.C.

 Agenda (.pdf)

 Speaker Biographies (.pdf)

 Presentation (.pdf)

 Webcast of Forum |  Mp3 (downloadable audio file)

 Transcript of Forum (.pdf)

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